Simple Kindness is a US-based ecommerce brand founded by Kristin Larsen, focused on thoughtful self-care essentials rooted in authenticity, warmth, and emotional connection. As a brand that values storytelling and human-centered design, Simple Kindness required a visually compelling banner that could instantly communicate its philosophy while aligning seamlessly with its ecommerce experience.
The goal was to design a banner that felt personal, calming, and emotionally resonant—one that reflected the brand’s ethos of kindness, mindfulness, and everyday well-being. The banner needed to work as a strong visual anchor across the website, supporting both brand storytelling and conversion goals.
Translating emotional brand values into a single impactful visual
Balancing warmth and authenticity with ecommerce professionalism
Ensuring the banner complemented the existing website layout
Creating a timeless design that supports long-term brand use
We approached the banner design with a story-first and emotion-driven design strategy.
Selected imagery that conveys warmth, joy, and human connection
Used soft textures and subtle grain to add depth and authenticity
Balanced typography to feel personal yet refined
Maintained visual harmony with the brand’s overall aesthetic
Ensured the design aligned with Simple Kindness’ self-care philosophy
Focused on emotional storytelling rather than overt promotional elements
Designed for versatility across homepage and promotional sections
High-resolution ecommerce banner design
Web-optimized visual assets
Brand-aligned typography and layout system
The final banner successfully elevated Simple Kindness’ digital presence by creating an immediate emotional connection with visitors. The design enhanced the brand’s storytelling approach, reinforced trust, and contributed to a more engaging ecommerce experience.
The banner now serves as a strong visual representation of the brand’s values—authentic, thoughtful, and human-centered.
https://www.simplekindness.co/
If you’re building an ecommerce or lifestyle brand and need design assets that emotionally connect with your audience while reinforcing your brand identity, contact us today to create visuals that truly resonate.
No comments yet. Be the first to comment!
Leave A Reply