TAXI GO is an emerging on-demand ride-hailing brand aiming to deliver a fast, transparent, and reliable mobility experience. Operating in a highly competitive app-based transportation space, the brand required a clean, scalable mobile interface that simplifies the booking journey while reinforcing trust and usability for both passengers and drivers.
The goal was to craft a seamless end-to-end digital experience, from onboarding to ride completion, ensuring clarity, speed, and intuitive interaction across Android and iOS ecosystems. The app design needed to balance functional depth with visual simplicity, while remaining scalable for future feature expansion.
Designing dual user flows for passengers and drivers
Reducing friction during onboarding and ride booking
Presenting fare transparency without clutter
Ensuring smooth navigation across complex user journeys
Creating a scalable design system ready for development
We followed a user-first, flow-driven design methodology focused on clarity, accessibility, and real-time interaction.
Designed hassle-free onboarding and login flows
Structured intuitive pickup & drop selection journeys
Simplified ride options and fare visibility
Mapped complete trip lifecycle from booking to completion
Designed driver-side flows for acceptance, navigation, and trip management
Clean, minimal layouts optimized for touch interaction
Clear visual hierarchy for quick decision-making
Consistent CTAs and navigation patterns
Real-time map interactions for tracking and status updates
Primary palette: Midnight Black & Asphalt Grey for a premium, tech-driven feel
Typography: Poppins for readability and friendliness
Rounded, minimal iconography to enhance usability
Balanced spacing for visual clarity and tap comfort
Splash & onboarding screens
Login and sign-up flows
Ride booking with pickup & drop selection
Live map tracking with driver details
Trip summary and history
Wallet, payments, and transaction history
Profile, settings, and support
Figma for wireframes, interactive prototypes, and final UI
Adobe Photoshop & Illustrator for supporting visuals and brand elements
Developer-ready handoff with structured components and annotations
Complete UI/UX design for Passenger & Driver apps
Interactive Figma prototype
Optimized user flow architecture
Brand-aligned visual system
Developer-handoff assets
The final TAXI GO app UI delivers a smooth, intuitive, and trustworthy ride-booking experience. The structured flows and clean interface reduce user friction, improve usability, and support the brand’s vision of speed, convenience, and reliability.
The prototype is fully development-ready, enabling faster design-to-code execution and future scalability.
https://www.behance.net/gallery/208486067/App-Design-Development-with-UIUX/modules/1264054959
If you’re planning to build an on-demand mobility or ride-hailing app and need a scalable, user-centric UI/UX design, contact us today to craft a digital experience built for speed, trust, and growth.
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