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Mobile App UI/UX Design for TAXI GO Ride-Hailing Platform

Mobile App UI/UX Design January 27, 2026

TAXI GO is an emerging on-demand ride-hailing brand aiming to deliver a fast, transparent, and reliable mobility experience. Operating in a highly competitive app-based transportation space, the brand required a clean, scalable mobile interface that simplifies the booking journey while reinforcing trust and usability for both passengers and drivers.

The goal was to craft a seamless end-to-end digital experience, from onboarding to ride completion, ensuring clarity, speed, and intuitive interaction across Android and iOS ecosystems. The app design needed to balance functional depth with visual simplicity, while remaining scalable for future feature expansion.


Challenges

  • Designing dual user flows for passengers and drivers

  • Reducing friction during onboarding and ride booking

  • Presenting fare transparency without clutter

  • Ensuring smooth navigation across complex user journeys

  • Creating a scalable design system ready for development

Our Approach & Execution

We followed a user-first, flow-driven design methodology focused on clarity, accessibility, and real-time interaction.

UX Strategy & User Flow

  • Designed hassle-free onboarding and login flows

  • Structured intuitive pickup & drop selection journeys

  • Simplified ride options and fare visibility

  • Mapped complete trip lifecycle from booking to completion

  • Designed driver-side flows for acceptance, navigation, and trip management

UI Design Direction

  • Clean, minimal layouts optimized for touch interaction

  • Clear visual hierarchy for quick decision-making

  • Consistent CTAs and navigation patterns

  • Real-time map interactions for tracking and status updates

Brand & Visual System

  • Primary palette: Midnight Black & Asphalt Grey for a premium, tech-driven feel

  • Typography: Poppins for readability and friendliness

  • Rounded, minimal iconography to enhance usability

  • Balanced spacing for visual clarity and tap comfort

Key Screens in the Prototype

  • Splash & onboarding screens

  • Login and sign-up flows

  • Ride booking with pickup & drop selection

  • Live map tracking with driver details

  • Trip summary and history

  • Wallet, payments, and transaction history

  • Profile, settings, and support

Tools & Design Process

  • Figma for wireframes, interactive prototypes, and final UI

  • Adobe Photoshop & Illustrator for supporting visuals and brand elements

  • Developer-ready handoff with structured components and annotations

Final Deliverables

  • Complete UI/UX design for Passenger & Driver apps

  • Interactive Figma prototype

  • Optimized user flow architecture

  • Brand-aligned visual system

  • Developer-handoff assets


Result

The final TAXI GO app UI delivers a smooth, intuitive, and trustworthy ride-booking experience. The structured flows and clean interface reduce user friction, improve usability, and support the brand’s vision of speed, convenience, and reliability.

The prototype is fully development-ready, enabling faster design-to-code execution and future scalability.


Project Link

https://www.behance.net/gallery/208486067/App-Design-Development-with-UIUX/modules/1264054959

If you’re planning to build an on-demand mobility or ride-hailing app and need a scalable, user-centric UI/UX design, contact us today to craft a digital experience built for speed, trust, and growth.

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