Zoe Carpets is a premium carpet brand based in Bhadohi, widely recognized as the heart of India’s carpet industry. With deep roots in craftsmanship and textile artistry, the brand sought a refined and contemporary identity that honors its legacy while appealing to global luxury markets.
The objective was to create a distinct and cohesive brand identity system that communicates quality, elegance, and heritage craftsmanship while maintaining a modern and export-ready appeal.
Challenges
Translating traditional craftsmanship into a modern luxury brand language
Differentiating the brand in a competitive textile and carpet market
Creating a visual identity that works across domestic and international platforms
Maintaining premium minimalism while reflecting artistic richness
Ensuring scalability across print, digital, and showroom applications
Our Approach & Execution
We developed a brand identity rooted in luxury minimalism and textile heritage.
Logo Design
The logo was crafted to reflect sophistication and balance, with clean letterforms and a contemporary structure. The typography communicates refinement while ensuring adaptability across packaging, showrooms, catalogs, and digital media.
Visual Language
We established a consistent visual system built around:
Elegant color palettes inspired by natural fibers and modern interiors
Minimal, spacious layouts reflecting premium positioning
High-end product photography styling for global appeal
Texture-driven storytelling that highlights craftsmanship
Typography
A carefully selected typographic hierarchy was developed to reinforce brand clarity and luxury tone. The system ensures readability while maintaining a high-end editorial aesthetic.
Print Collateral
We extended the identity across print materials including:
Product specification sheets
Promotional creatives
Brand presentation layouts
Catalog-ready visual frameworks
Each element was designed to communica craftsmanship, authenticity, and contemporary sophistication.
Final Deliverables
Complete brand identity system
Primary and alternate logo versions
Visual language guidelines
Typography framework
Print collateral design system
Marketing and promotional brand assets
Result
The final brand identity positions Zoe Carpets as a premium and export-ready luxury carpet brand. The cohesive visual system bridges heritage craftsmanship with modern design sensibilities, strengthening its presence in both domestic and global markets.
Project Link
https://www.behance.net/gallery/228435323/Carpet-Rugs-Industry-Works
If you are building a premium textile or interior brand and want a sophisticated identity that reflects craftsmanship, legacy, and global appeal, contact us today to create a brand that defines luxury.
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