Spicebucket.com is a modern food and masala eCommerce brand focused on delivering authentic flavors directly from factory to home. Operating in the competitive FMCG and packaged foods sector, the brand required a bold, customer-friendly identity that communicates trust, freshness, and accessibility while standing out in retail and digital environments.
The objective was to craft a vibrant and memorable brand system that ensures consistency across packaging, transportation branding, digital campaigns, and promotional media — strengthening brand recall and market visibility.
Creating a distinctive identity in a saturated masala and packaged foods market
Ensuring strong visual consistency across logistics, packaging, and digital channels
Balancing vibrant appeal with FMCG credibility
Designing large-scale campaign creatives for truck and outdoor branding
Communicating “Factory to Home” trust messaging effectively
We developed a bold and scalable brand identity system aligned with Spicebucket’s energetic and customer-centric positioning.
Created a vibrant color palette reflecting freshness and flavor
Established bold typography for high-impact visibility
Integrated trust-driven messaging such as “Factory to Home”
Structured hierarchy for easy readability at large outdoor scales
The truck campaign was designed to act as a moving billboard:
Large-format product visuals for instant recognition
Clean layout structure to avoid clutter
Clear eCommerce call-to-action (website visibility)
Strong contrast for readability from distance
The campaign design ensures visibility in logistics routes while reinforcing brand credibility and direct-to-consumer positioning.
Brand identity framework
Campaign visual direction
Truck branding layout design
Packaging-aligned visual consistency
Marketing-ready digital creatives
The final branding system positions Spicebucket.com as a bold, reliable, and modern FMCG brand. The cohesive identity enhances recognition across transportation, packaging, and digital touchpoints — strengthening customer trust and reinforcing the direct “Factory to Home” value proposition.
https://www.behance.net/gallery/208789315/Branding-Projects
If you are building an FMCG or food eCommerce brand and need a bold identity that performs across packaging, logistics, and digital platforms, contact us today to create branding that moves with your business.
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