ZEN GLOW by Zainab Gul is a beauty and skincare-focused brand built around the philosophy of inner calm, outer radiance, and clean aesthetics. Operating in the competitive cosmetics and personal care industry, the brand required a sophisticated logo that communicates purity, elegance, and premium positioning.
The objective was to design a timeless and versatile logo that balances serenity (“Zen”) with luminosity and beauty (“Glow”), ensuring strong presence across packaging, social media, product labels, and marketing materials.
Creating a logo that feels both calm and luxurious
Avoiding overused beauty brand clichés
Ensuring versatility across skincare packaging and digital platforms
Maintaining readability while preserving elegance
Reflecting feminine strength without excessive ornamentation
We approached the design with a minimal luxury aesthetic.
Key elements of the design process included:
Clean, refined typography to convey premium quality
Balanced spacing to reflect calmness and sophistication
Subtle stylistic detailing to enhance memorability
Elegant letterform structure ensuring scalability
A refined visual tone suitable for packaging, embossing, and foil printing
The overall identity was designed to feel soft yet powerful — aligning with modern beauty consumers who seek authenticity, simplicity, and premium quality.
Primary logo design
Alternate logo variations
Monochrome and packaging-ready versions
High-resolution print and digital files
Scalable branding assets
The final logo positions ZEN GLOW as a premium and contemporary beauty brand. Its clean structure and elegant tone enhance brand recall while allowing flexibility across skincare packaging, social media branding, and marketing campaigns.
https://www.behance.net/gallery/188373237/Logo-Designs
If you are launching a beauty, skincare, or wellness brand and need a refined logo that communicates elegance and trust, contact us today to create a brand identity that truly glows.
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