AASMA by Hanuels partnered with us to develop a cohesive packaging and product branding system for their automotive fluid range. The project included designing product labels, packaging graphics, and product presentation for Diesel Exhaust Fluid (DEF), Radiator Coolant, and dispensing systems. The objective was to create a modern, high-performance visual identity that communicates reliability, automotive compatibility, and professional-grade fluid technology while maintaining brand consistency across all product lines.
Challenges
• Creating a unified visual identity across multiple automotive fluid products
• Designing packaging suitable for industrial containers, bottles, and dispenser units
• Maintaining technical clarity while preserving premium product aesthetics
• Ensuring the designs stand out in automotive retail stores and service centers
• Integrating safety, product specifications, and regulatory information without clutter
Our Approach
• Developed a consistent brand system using blue and green tones representing fluid performance and cooling technology
• Designed product labels with strong visual hierarchy to highlight product names and technical specifications
• Integrated fluid splash elements and automotive imagery to visually communicate product function
• Created packaging layouts optimized for buckets, bottles, and equipment surfaces
• Maintained brand recognition across Diesel Exhaust Fluid, Coolant, and DEF dispenser systems
• Focused on clean typography and structured information blocks for easy readability
Tools Used
• Adobe Photoshop
• Adobe Illustrator
Deliverables
• Diesel Exhaust Fluid packaging design
• Radiator coolant bottle label design
• DEF dispenser unit branding graphics
• Product container label systems
• Product mockups and packaging previews
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Outcome
• Established a professional automotive fluid brand identity for AASMA.
• Consistent visual language across multiple product categories
• Improved shelf presence and brand recognition in automotive markets
• Clear communication of product functionality and specifications
• Packaging system scalable for future automotive product lines
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