GlobeMaster, Pune approached us to design a product label for their tiles and ceramic cleaner, a powerful solution intended for tough stain removal across ceramic surfaces. The goal was to create a label that communicates effectiveness, safety, and product clarity while standing out in a highly competitive cleaning product market.
The design needed to instantly convey functionality while also ensuring that users clearly understand usage instructions, safety precautions, and product benefits. Unlike pharmaceutical products, this category allows for more visual storytelling, but still demands clarity and trust.
We developed a clean yet impactful layout using a strong color palette, representing freshness, cleanliness, and reliability. The front-facing design highlights the product name and core promise, “Rapid Action Tiles & Ceramic Cleaner,” ensuring immediate recognition of its purpose.
Supporting elements such as certification badges, brand identity, and benefit statements were placed strategically to enhance credibility. The back section was structured to include detailed instructions, dilution ratios, safety warnings, and usage guidance, ensuring both compliance and usability.
The overall design balances visual appeal with functional clarity, making it suitable for retail shelves, distributor networks, and practical day-to-day use by customers.
Challenges
• Communicating strong cleaning power without overwhelming the design
• Structuring safety instructions clearly within limited space
• Balancing branding with technical product information
• Designing for both retail visibility and practical usability
Our Approach
• Used a clean and refreshing color palette aligned with cleaning products
• Structured layout separating branding, benefits, and instructions clearly
• Focused on bold product naming for quick recognition
• Incorporated trust elements like certification badges and brand identity
• Ensured print-ready precision for packaging production
Tools Used
• Adobe Photoshop
• Adobe Illustrator
Deliverables
• Complete bottle label design
• Print-ready artwork for manufacturing
• Visual layout for front and back label sections
Outcome
• A visually strong and professional cleaning product label
• Improved clarity of product usage and safety instructions
• Enhanced brand presence for GlobeMaster in the cleaning segment
• A scalable design system for future product extensions
Project Link
https://www.behance.net/gallery/213235295/Sanitary-Hardware-Industry-Works
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