Hanuels approached us to design a brand label for their natural mineral water product, with a clear goal to position the brand as premium, pure, and refreshingly minimal in a crowded FMCG market. The design needed to reflect trust, cleanliness, and sophistication while standing out on retail shelves.
We developed a refined visual identity using a soft aqua and teal palette, symbolizing purity, hydration, and freshness. The typography was kept minimal and elegant, allowing the product and brand name to remain the central focus without unnecessary clutter.
The front label emphasizes brand presence with a vertical layout, creating a modern and distinctive shelf appeal. Supporting elements like “100% Natural Mineral Water” and subtle water-themed graphics reinforce the product’s purity and natural origin.
The back label was designed with a clean and structured layout, incorporating essential product information such as volume, manufacturing details, regulatory marks, barcode, and usage instructions. Care was taken to maintain readability while preserving the premium aesthetic.
The overall design balances minimalism with functionality, ensuring the product feels high-end while remaining compliant and practical for production.
Challenges
• Creating a premium look in a highly saturated bottled water market
• Maintaining minimalism without losing essential information
• Designing a label that works across both branding and compliance requirements
• Ensuring strong shelf differentiation with subtle design elements
Our Approach
• Focused on a clean, minimal design language to reflect purity
• Used a refreshing color palette aligned with water and freshness
• Created a vertical label structure for distinct shelf presence
• Balanced branding with regulatory and product information
• Designed with scalability for future product variants
Tools Used
• Adobe Photoshop
• Adobe Illustrator
Deliverables
• Front and back bottle label design
• Print-ready files for production
• Brand-consistent visual system for packaging
Outcome
• A premium and modern water bottle label design
• Strong brand positioning in the FMCG beverage category
• Clean and clear communication of product identity
• A scalable design system for future product expansion
Project Link
https://www.behance.net/gallery/247107261/Label-Designs
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