Hanuels Industries approached us to design a professional and market-ready label for their AASMA AdBlue Diesel Exhaust Fluid, a product used in modern diesel engines to reduce emissions. The objective was to create a label that communicates technical credibility while remaining visually appealing and easy to understand for both commercial and retail users.
The design centers around a clean blue-toned theme representing purity, fluidity, and emission control. A dynamic water splash visual anchors the composition, reinforcing the chemical’s function and association with fluid technology. The inclusion of heavy-duty trucks and commercial vehicles ensures instant product recognition within the automotive and transport segment.
We structured the label to balance branding, product identity, and technical information. The front panel highlights the product name, brand identity, and key benefits, while the extended layout includes usage instructions, safety guidelines, and compliance details such as ISO references and environmental indicators.
Typography was carefully selected to maintain clarity at a distance while ensuring readability for detailed information. Icons were used to simplify complex benefits like emission reduction, fuel efficiency, and environmental compliance.
The final output delivers a label that is both visually strong and functionally informative, making it suitable for industrial distribution as well as retail visibility.
Challenges
• Designing for a technical product while maintaining visual appeal
• Balancing heavy information with clean layout structure
• Ensuring readability across different viewing distances
• Aligning design with industrial and automotive expectations
Our Approach
• Built a strong visual identity using fluid and automotive cues
• Used blue gradients and water imagery to reflect product function
• Structured information into clear, scannable sections
• Integrated icons for quick understanding of key benefits
• Maintained compliance-ready layout for industrial packaging
Tools Used
• Adobe Photoshop
• Adobe Illustrator
Deliverables
• Full bucket label design (front and wrap layout)
• Print-ready production files (CMYK)
• Visual mockups for presentation and marketing use
Outcome
• A professional and credible industrial product label
• Strong shelf and warehouse visibility
• Clear communication of product usage and benefits
• Enhanced brand positioning for AASMA in automotive fluids segment
Full Project Links
https://www.behance.net/gallery/247107261/Label-Designs and https://www.behance.net/gallery/190047603/Product-Designs
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