Following the successful packaging design for Mobilis LSCORE, Mobilis Rehabion Healthcare continued their partnership with us to design packaging for another orthopaedic product, GENULOCK Knee Support Brace. As a long-term client who trusted us since the Venticast brand phase, this project further strengthened the visual identity of their growing product line.
The goal was to create a packaging system that visually communicates strength, support, and performance while maintaining a consistent brand language across all Mobilis products. The design needed to stand out in retail environments while clearly explaining product features and medical benefits.
We developed a bold black and orange visual system, emphasizing performance and durability. The front panel highlights the knee brace with a strong, realistic product visual, instantly communicating usage and function. Supporting text such as “Performance Joint Support” and “Move Strong Recover Better” reinforces the product’s positioning.
The back panel was structured to provide detailed product information including key features, care instructions, sizing charts, and usage guidelines. Icons and structured layouts were used to improve readability and quick scanning for customers and retailers.
The dieline design was carefully optimized to ensure consistency across all panels while maintaining production accuracy. The packaging also aligns visually with previously designed Mobilis products, creating a cohesive shelf presence.
Challenges
• Maintaining consistency with previous Mobilis packaging while introducing a new product
• Balancing technical medical information with a clean visual layout
• Ensuring strong shelf visibility in a competitive healthcare segment
• Designing across multiple panels with perfect alignment and hierarchy
Our Approach
• Extended the existing Mobilis packaging system for brand consistency
• Used high-contrast color palette to enhance visibility and premium feel
• Focused on strong product imagery for instant user understanding
• Structured content using icons, sections, and clear typography
• Designed packaging for both print accuracy and real-world usability
Tools Used
• Adobe Photoshop
• Adobe Illustrator
Deliverables
• Complete packaging design for GENULOCK knee brace
• Print-ready dieline files
• Mockup presentation visuals for marketing use
Outcome
• A high-impact, professional packaging design aligned with Mobilis brand identity
• Strong product differentiation and improved shelf appeal
• Clear communication of product benefits and usage
• Continued long-term collaboration for future packaging and website development
Project Link
https://www.behance.net/gallery/243147711/Healthcare-Brand-Mobilis-Rehabion-Full-Branding
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