AASMA by Hanuels approached us to design a modern, technically clear, and visually impactful label for their High Performance Radiator Coolant. The goal was to create packaging that communicates reliability, performance, and automotive compatibility while maintaining strong shelf appeal. The label needed to integrate product branding, technical specifications, and safety information in a structured and easy-to-read layout suitable for automotive retail markets.
Challenges
• Presenting technical coolant specifications clearly on a compact label
• Creating a strong automotive identity suitable for vehicle maintenance products
• Maintaining readability for product information, safety instructions, and compliance details
• Designing packaging that stands out in automotive stores and service centers
Our Approach
• Developed a green performance-themed color palette symbolizing cooling technology and fluid efficiency
• Introduced a racing-style checkered background to reinforce the automotive theme
• Designed the word “COOLANT” with a water-textured effect to visually represent cooling performance
• Structured product information sections for easy readability and technical clarity
• Integrated automotive visuals such as multiple car models and radiator graphics to reinforce product application
Tools Used
• Adobe Photoshop
• Adobe Illustrator
Deliverables
• Front product label design
• Back label design with technical information and safety instructions
• Bottle mockup visualization for packaging preview
Outcome
• Strong automotive product identity for AASMA coolant
• Clear communication of coolant benefits and usage instructions
• Visually impactful packaging suitable for automotive retail shelves
• Professional product presentation aligned with automotive industry standards
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